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Original research, brought into one frame.

Peer-reviewed evidence, EU policy data, and Netherlands pilot results in long-form artefacts written for retailers, brand teams, sustainability leads and impact investors. Two papers published; the next two are on the editorial queue.

Research artefact

The Impact Thesis

A four-stakeholder, framework-aligned account of in-store collection at scale.

The cohort-stratified European retail extrapolation, the eight-link theory of change, the indicator architecture, and the frameworks an informed impact investor recognises. Twelve sections, full citations, open questions called by name.

Tim Lee · 12 sections · ~38 min read Read the paper →
Research artefact

The take-back counter as a customer acquisition channel

Peer-reviewed operations literature, EU policy data, and Netherlands pilot evidence in one frame.

Why the take-back counter sits in a category of its own as an acquisition channel — and what every kilogram of textile waste in mixed household refuse really is: a customer interaction that did not happen.

Tim Lee · 8 sections · ~22 min read Read the paper →