For retail leaders & commercial directors

Take-back, store by store. No IT project.

The take-back counter your stores already run becomes a verified email channel and an audit-grade evidence layer. One poster per store. A twenty-second customer interaction. Four weeks from signed agreement to first verified email.

No app, no till change, no scanner deployment, no central-system integration to start. The customer brings the phone. The store brings the counter. The retailer brings the brand on the poster.

The unit of rollout

The unit of rollout is a poster.

Scaling from three stores to fifteen hundred means printing more posters. No hardware, no app, no per-store configuration. Each new store inherits the same QR flow, the same CRM hook, the same report.

  1. Week 1

    Sign and brand

    One agreement. Poster brand variant locked. Recycler relationship confirmed.

  2. Week 2

    Counter live

    Poster printed, counter signed off, QR flow tested. Store staff briefed in five minutes.

  3. Week 3

    First emails land

    Verified subscribers arrive in CRM via CSV or API. Per-product data attached.

  4. Week 4

    First report

    Store-level scan volume, capture rate, cost-per-email, product mix — auditable from day one.

One poster, four conversations

The marketing team and the ESG team are arguing over the same poster.

The compliance obligation is already approved. The acquisition channel is already in the marketing plan. The take-back counter is the single line item that closes both conversations — and the C-suite asks four different questions about the same thing.

CFO

asks what the cost is.

Answer: Flat monthly per-store fee. No hardware. No IT project. Cost per verified email comes out at €1–3.

COO

asks how it affects store operations.

Answer: A poster on the wall. A QR code. Customer self-serves on their phone. Staff briefed in five minutes.

CMO

asks what the marketing team gets.

Answer: Verified email at €1–3 with brand, model, store and replacement-window attached. CRM-ready.

Sustainability Director

asks how it reports.

Answer: Per-product evidence layer with chain-of-custody. ESRS E5 crosswalk on the impact page.

What retailers report

The repeat-visit signal is real. The rollout is operationally simple.

"We even see customers coming back specifically to hand in their shoes and collect their reward — the system is working very well in terms of building loyalty and repeat visits."
Rowen Slagter-Pormes Management, Runnersworld Hoorn
"The steps were self-explanatory. Customers responded positively. Customers are very curious about what actually happens to the shoes."
Wim Entrepreneur, INTERSPORT Ermelo

Run the numbers for your store network.

The ROI calculator estimates email volume, cost per email and annual subscriber value at three, fifty and five hundred stores. No deck, no demo gate. Or skip the calculator and book twenty minutes with Tim.