Home ROI calculator

What is your take-back programme leaving on the table?

Most retailers running in-store take-back measure kilograms collected. They're sitting on a data goldmine and don't know it. Three inputs, your numbers in sixty seconds.

  • 3 inputs
  • 7 industry benchmarks
  • No email gate
Your numbers

Three inputs.

We use industry benchmarks for everything else. See the assumptions below the model.

Every location where take-back happens — or could happen.

stores

Items collected per location each month. Estimates are fine — the model is built for shape.

/ store / mo

Your typical transaction. We default to a sporting-goods average.

€
Data signal · channel by channel

What each channel actually captures.

Cost per email is the headline. What you can do with the email — that's the hidden gap. Most channels give you an address and a hope. Take-back gives you product, intent and end-of-life data in the same record.

Data signal Loyalty signup Website pop-up Paid social Take-back scan
Customer email ✓ ✓ ✓ ✓
Verified in-store visit partial ✕ ✕ ✓
Product brand identified ✕ ✕ ✕ ✓
Product category & type ✕ ✕ ✕ ✓
Product condition / end-of-life ✕ ✕ ✕ ✓
Repurchase intent signal ✕ ✕ ✕ ✓
EPR / CSRD reporting feedstock ✕ ✕ ✕ ✓
Model assumptions · seven benchmarks
  • Email capture rate. 75% of take-backs result in a verified email. Pilot average; varies with poster placement and copy.
  • Discount per redemption. €10 thank-you discount (≈5.3% of AOV). Configurable per network.
  • Discount redemption rate. 20% — high-intent in-store segment, well above sector benchmark for cold list discounts.
  • Email-to-purchase conversion. 20% — first repeat visit only; downstream lift is on top.
  • Gross margin. 45% on incremental redemption transactions.
  • Annual subscriber value. €40 per verified email (DMA / Litmus 2024 benchmark for engaged owned-media segments).
  • Platform pricing. Volume-banded — €120 / store / mo for <5 stores, €108 for 5–9, €100 for 10–24, €96 for 25+.

These are industry benchmarks. Your numbers will depend on customer base, product mix and engagement strategy. The walkthrough swaps each benchmark for your reality.